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Sub-Zero and Wolf, the worldwide leader in premium refrigeration and cooking appliances, recently launched their first ever dedicated London showroom with unprecedented support from top celebrity chefs.  

The luxury brand ran a week of expert cooking demonstrations at the new showroom located within the much sought-after Brompton Design District at 251 Brompton Road, Knightsbridge during London Design Festival.  

An impressive line-up of celebrity chefs including Simon Rimmer, James Martin, Aldo Zilli, Antony Worrall Thompson, Thomasina Miers and Galton Blackiston flexed their culinary skills in the showroom to make the opening week a truly memorable occasion.  The week-long celebration was topped by the VIP party which saw renowned chef Heston Blumenthal in attendance amongst others. 

The London launch is part of a larger European expansion for the luxury brand, which also opened the first ever Sub-Zero and Wolf showroom in Brussels during the same week.   Thomasina Miers, one of the celebrity chefs who treated guests to a range of mouth-watering dishes including Tequila soaked mussels, and pana cotta with baked figs said: “The new Sub-Zero & Wolf showroom is not only dead slinky but provides an informal, cosy place to cook for people using Wolf’s incredibly sexy appliances.  There is no showroom that I would rather cook in.”

Situated in the prime location of the Brompton Design District, the 1,300 square foot space has been designed as a state of the art venue to showcase the best in kitchen technology. Sub-Zero and Wolf specialists will be on-hand to offer technical expertise and customers will be able to get a taste of the superior performance, usability and the delicious results with forthcoming live cookery demonstrations.

Craig Davies, President and CEO Europe for Sub-Zero and Wolf comments: “We are thrilled to launch our first Sub-Zero and Wolf London showroom. The Brompton Design District is the ideal setting for us with its central location and its emergence as a design hub. Thank you to all of our celebrity chefs who gave fantastic demonstrations during a week of events, to help us celebrate the new space.”    

The showroom houses a wide range of Sub-Zero & Wolf products including the pioneering new line of Built-In refrigeration. The innovative Built-In range has a unique ‘Air Purification’ system, which removes harmful gases and odours; a process that was developed initially for NASA to aid food preservation.  

A wide selection of wine preservation units are also on offer alongside Wolf’s comprehensive range of built-in ovens, hobs, cooktops and dual fuel ranges offering the user precise control to deliver truly professional results.  

Thoughts from the celebrity chefs:   “This great new showroom highlights the best in domestic ovens and refrigeration - it is a must to go and visit” James Martin  

“'I’ve been using Wolf and Sub-Zero appliances at home for many years, I’m deeply impressed.   The new showroom with everything on show makes me want to move home so that I can create a new, even better kitchen”.  Antony Worrall Thompson  

“This is art!” Aldo Zilli  

If you would like to attend a Wolf cookery demonstration at the new London showroom, please book online at: www.westye.co.uk/london_showroom.aspx  

The Westye Group Europe would like to thank:

All Clad Pans www.all-clad.com
The Custom Cookie Company www.customcookieco.co.uk
Firefly Tonics www.fireflytonics.com
Jing Tea www.jingtea.com,
Krups  www.krups.com / www.groupeseb.com
The Light Corporation www.lightcorporation.com,
Nespresso www.nespresso.com
Quooker Taps www.quooker.com
Silestone Worktops www.silestone.com
Taittinger www.taittinger.com
Visacrem www.qualityespresso.net  http://verdecoffee.com
Wusthof Knives www.wuesthof.de / www.inthehaus.co.uk  

Sub-Zero and Wolf London, 251 Brompton Road, Knightsbridge, London SW3 2EP
The Westye Group Europe
Web: www.westye.co.uk  Tel: 0845 250 0010

Sub-Zero and Wolf, the worldwide leader in premium refrigeration and cooking appliances, launches its first dedicated Sub-Zero and Wolf London showroom at 251 Brompton Road, London, SW7.  Opening in September 2009 during London Design Festival, the launch is part of a European expansion for the luxury brand which will see a showroom in Brussels open on the same day. Synonymous with delivering specialist culinary results in the home, Sub-Zero and Wolf is the brand of choice for high-profile chefs, celebrities, architects, interior designers and kitchen designers. 

Situated in the prime location of the Brompton Design District, the 1,300 square foot space has been designed as a state of the art venue to showcase the best in kitchen technology.  The opening of the central London showroom will be marked by a week long programme of exclusive events taking place during London Design Festival.  A range of celebrity chefs including Simon Rimmer, James Martin, Aldo Zilli, Anthony Worrall-Thompson, Thomasina Miers and Galton Blackiston will flex their culinary skills by providing both lunch time and evening demonstrations in the new showroom from 21^st September to 25^th September.  Sub-Zero and Wolf specialists will also be on-hand to offer technical expertise and following the launch, customers will be able to get a taste of the superior performance, usability and the delicious results of the live demonstrations.

The showroom will house a wide range of Sub-Zero & Wolf products including the new pioneering line of Built-In refrigeration. The innovative Built-In range has a unique ‘Air Purification’ system removes harmful gases and odours; a process that was developed initially for NASA to aid food preservation.  A wide selection of wine 

preservation units will also be on offer alongside 

Wolf’s comprehensive range of built-in ovens, hobs, cooktops and dual fuel ranges offering the user precise control to deliver truly professional results. 

Sub-Zero launches the new high performance built-in Refrigerator/Freezers, using pioneering technology developed for NASA. The worldwide leader in premium refrigeration has engineered a new built-in line to meet the demands for sleek and integrated appliances combined with state of the art expertise.

The flush-fitting design of the largest built-in model discretely houses a vast capacity of 802 litres which has been fully utilised with intelligent storage solutions. Refrigerator, freezer and wine storage models can be placed side by side with a dual length grille spanning the appliances for seamless design continuity. 

The built-in series is available in overlay and Sub-Zero’s classic stainless steel configurations. A new flush installation is offered to blend the appliance seamlessly into the room design. The grille has been reduced by approximately 1.5 mm for a cleaner look with optional sizes available and the grille flips up for easy access to the water filter and cleaning condenser.  

Specifications include: 

As the innovators of food preservation, Sub-Zero has adopted a system that purifies the air inside the refrigerator; a process that was developed initially for NASA to aid food preservation.     

The system has been incorporated to eliminate odours, viruses, bacteria and ethylene gases given off by foods using small tubes coated with titanium dioxide that are enclosed in a box along with a UV light; the light activates the titanium dioxide which causes a reaction to produce oxidising agents that eliminate harmful compounds.

An advanced lighting system with a concealed light source to evenly illuminate each section.

The cantilevered glass shelves are spill-proof and make repositioning simple and quick. In-door shelves are adjustable in 25 mm increments for complete flexibility.

A fixed deli drawer and the lower door shelves are ideal for storing smaller items such as condiments and bottles.

Wire shelves have been added to the freezer compartments for convenient storage.   

A ‘max ice’ function increases the rate of ice production by 40% over 24 hours, making it ideal for entertaining.

‘Freshness cards’ are stored inside the unit offering a guideline for the ideal storage and lifespan of different food types.

The dual compressor system ensures a controlled and optimum temperature environment with the two compressors in the fridge and the freezer work independently of each other and help to preserve energy.

Fruits, vegetables and meat can be stored in the deli drawer at 1 degree celcius cooler than the main refrigeration unit helping to keep the food fresher for longer.

Sub-Zero's Built-In line is priced from £6,014.50 including VAT.

For high-resolution images or further press information please contact: Parker Hobart Associates Tel: 020 7584 1744 / www.parkerhobart.com email: sally@parkerhobart.com or helenm@parkerhobart.com

  

Sub-Zero and Wolf introduce a flagship ‘Living Kitchen’ in the north of England based at the COD Electrical showroom in Altrincham. The new Living Kitchen displays an unrivalled selection of Sub-Zero and Wolf’s luxury refrigeration and cooking appliances. Adopting the same design philosophy as Sub-Zero and Wolf’s existing Essex based showroom, the Living Kitchen creates an interactive space where clients can experience the working appliances before they make that all-important purchasing decision.

The showroom was launched in true style, with a wine tasting event hosted by wine connoisseur Oz Clarke. The dedicated wine room and Sub-Zero’s high-specification wine storage units created the perfect setting for the event.

The next calendar event on Thursday 5th of March is a cooking evening with celebrity chef Simon Rimmer. The BBC2 television personality will be demonstrating his culinary flair first hand, supported by the precision and multi-functionality of Wolf’s appliances.

Products at the Altrincham Living Kitchen include:

Wolf’s 762mm Single Built-In Oven with ten multiple cooking modes and featuring an exclusive dual convection system that reduces cooking time without drying out food whilst providing an even distribution of heat.  Offering the ultimate in flexibility and control, it is simple to operate and can be accompanied with Wolf’s warming drawer.  

The new 914mm Induction Cooktop with cookware-sensing technology, instant temperature adjustments and understated design from Wolf, operates with precision and energy-efficiency creating the ultimate in induction cooking.

The Electric Cooktop, Gas Cooktop and Gas Multifunction modules offers the serious at-home cook a stylish customised worktop with a selection of integrated cooktop options complete with the option of a remote retractable ventilation system.  

Sub-Zero’s 400 Series wine storage units have been designed to provide the optimum conditions and key factors which influence preservation of wine, including temperature, humidity, light and vibration. Combining high quality design with premium storage, the 400 Series models provide the ideal environment to safeguard collections of wine.

Expertly developed to be incorporated into the kitchen design, Sub-Zero’s 600 Series refrigerator/freezers are available in a range of configuration and size options and can be customised with either a classic stainless steel finish or an overlay custom panel to complement your kitchen cabinetry.

The 700 Series fully-integrated refrigeration / freezers have been seamlessly designed with no visible hinges or grilles. The Sub-Zero 700 series is faced with custom cabinetry or stainless steel giving the kitchen a sleek linear look and combining superlative design with state-of-the-art technology.

Altrincham Kitchen Centre (COD Electrical), Norman Road, Broadheath, Altrincham, Cheshire. WA14 4EP. Tel: 0161 941 2471 / www.codelectrical.co.uk

Sub-Zero and Wolf Stockist: 020 8418 3800 / www.westye.co.uk

For high-resolution images or further press information please contact: Parker Hobart Associates Tel: 020 7584 1744, www.parkerhobart.com email: sally@parkerhobart.com or helenm@parkerhobart.com

Britain throws away a third of food each year, equating to 6.7million tonnes of waste, according to WRAP’s ‘Love Food Hate Waste’ campaign (www.wrap.org.uk). If we bought our food with more consideration, stored it better, cooked with more planning and used more leftover’s, our amount of waste would decrease significantly. Sub-Zero, the luxury American refrigeration manufacturer, is at the forefront of technological design and continues to take pioneering steps to aid food preservation and combat wastage.

In early 2009, Sub-Zero will launch the new 600 Series built-in refrigeration line. An innovative system for ‘scrubbing’ the air inside the refrigerator has been developed. The system which is designed to eliminate odours, viruses, bacteria and the gases given off by other stored items was originally developed by NASA. It uses small tubes coated with titanium dioxide that are enclosed in a box along with a UVC light, the light activates the titanium dioxide, causes a reaction and this reaction produces oxidizing agents that eliminate the harmful compounds and keeps produce fresher for longer.

Sub-Zero’s PRO 48 refrigerator / freezer is proven to keep foods fresher for longer with three separate temperature zones, a unique dual compressor and triple evaporation system. Elements such as high humidity and no air, moisture or odour transfer circulation meaning is preserved in optimum conditions. Accurate individual temperature compartments can be adjusted for certain food types to keep lettuce crisp, coffee dry, and fruit and vegetables fresh.

Craig Davies, President and CEO Europe for Sub-Zero comments,
 “The PRO 48 features a dual compressor system, which is completely unique to Sub-Zero and proven to keep food fresher for longer. Other refrigerator units with only a single compressor are prone to temperature fluctuations, which can lead to unnecessary food wastage. With Sub-Zero’s exclusive dual compressor system there are separate compressors within the fridge and freezer sections, enabling each compartment to operate independently. This enables valuable energy to be saved as temperature levels within each compartment remain stable whilst the other section is being used. It also ensures that items are stored in the most optimum temperature and atmospheric conditions, preserving food produce for longer and preventing unnecessary wastage. This all helps to reduce your overall carbon footprint by avoiding disposing of unused food and also extra journeys to the supermarket to replenish your fridge.”

Sub-Zero offer American appliances which are more technologically advanced and environmentally-friendly than the American-style fridges traditionally available in the UK. Although large in capacity, Sub-Zero’s best selling PRO 48 design is ‘A rated,’ the highest energy efficient standard for residential use and uses less energy than a 100 watt light bulb per day.


Here are some tips for preserving food more responsibly and tackling wastage:

• Sub-Zero recommends setting your refrigerator at 4 degrees Celsius and freezer at -17   
degrees Celsius for optimum preservation temperatures

• Refrigerate or freeze leftovers as soon as possible to keep freshness. If hot, wait for the food to cool before storing in air-tight containers or covered with cling-film

• Do not re-freeze food if it has been de-frosted

• Store food groups such as fruit and vegetables, dairy products and meat in separate temperature compartments for the optimum preservation environment

• If possible, recycle all food packaging

Sub-Zero & Wolf, the leading manufacturer of luxury cooking and cooling units worldwide, sponsored 22 women to trek through China in aid of The Princess Alexandra Hospital NHS Charitable Trust.   

The group, made up of 22 women, one male breast surgeon and a tour guide, carried out a trek across China and raised in excess of £210,000 for a charity. The team trekked for up to eight hours a day and undertook strenuous jungle walks and challenging vertical inclines.

The walk was carried out on behalf of Maria Falco Smith, a friend of the team who was diagnosed with breast cancer. The team were determined to carry out the walk her name and raise money for the specialist breast unit at St Margaret’s hospital in Epping, a department which is supported by the PAH NHS Trust charity.  

Funding for the trek started with an oriental themed black tie ball in March. An auction was held to raise money, with guests bidding for a whole host of prizes ranging from a two week holiday in a luxury private villa, to a signed and framed Spice Girls photograph.

Undeterred by their first adventure, the team is now planning their next trip to Thailand in 2010.

Sub-Zero & Wolf, the leading manufacturer of luxury cooking and cooling units worldwide, hosted an exclusive cookery demonstration evening with celebrity chef Antony Worrall Thompson, at their headquarters in Debden, Essex on 26 April 2007.

In association with Bentley Essex, selected local customers were welcomed with a glass of Taittinger champagne and canapés before watching the master at work. Antony cooked a selection of dishes including Spanish tortilla with spinach, goat’s cheese and ricotta, plus butter-flied prawns, and chicken saté.

The relationship between Antony and Sub Zero & Wolf has developed following Antony choosing to use both Sub Zero and Wolf products in his own kitchen. Antony explains “My Wolf gas range (R486G) is one of the most precise instruments in my kitchen. The six separate burners can go from the lowest flame for simmering and melting to a strong searing heat for the utmost control. The griddle gives me the flexibility to cook directly on the temperature control surface which is great for breakfasts, pancakes and even scallops and delicate white fish.”

At the end of the evening a prize draw was held with gifts generously donated by Sub-Zero & Wolf and Bentley Essex, including 2 x magnums of champagne, 2 x remote control Bentley cars, 2 x 12 month subscription to Essex Life and a Bang & Olufsen telephone. A total of £1,300 was raised which included a £500 donation for the signed chef’s jacket Antony wore during the demonstration and Antony generously threw in a meal for two at one of his restaurant.

Craig Davies, CEO of Sub-Zero and Wolf UK, comments “the evening was a great success and a lot of fun. I am delighted we raised so much for such a worthwhile charity and Antony Worrall Thompson was brilliant – a real crowd pleaser!”

Sub-Zero, the leading manufacturer of luxury refrigeration worldwide offers fully-integrated refrigeration seamlessly designed with no visible hinges or grilles. The Sub-Zero 700 series is faced with custom cabinetry or stainless steel giving the kitchen a sleek linear look and combines superlative design with state-of-the-art technology.

The integrated design gives the option of incorporating the units into other areas of the home such as the study or living room. The 700 series refrigerator/freezer drawers with internal ice maker are ideal in a home bar area for drinks and ice or used in an island unit for additional storage and easy access. Seamless integration means they are fully hidden within the unit or cabinetry.

The 700 series is available as a refrigerator or freezer only or combination units. The series is also available with a classic stainless steel finish. Each unit is made by hand in the USA and individually tested. The Sub-Zero dual refrigeration system is standard on all combination models. Separate compressors maintain independent conditions in refrigerator and freezer zones without air, odour or moisture passing between them allowing food to stay fresher for longer

Sub-Zero pioneered built-in refrigeration in 1954, introducing the first built in unit during the design revolution of the kitchen in the US. Since then Sub-Zero has continued to lead the innovation of built-in refrigeration worldwide.

Established in 1945 the company is in third generation management, leading refrigeration innovation for over 60 years. The Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer units with over 150 stockists in the UK alone. The collection includes a full range of fridges and freezers; integrated, built in or free-standing models as well as specialist wine storage units. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs such as Rod Stewart, Wayne Hemmingway, Sir Andrew Lloyd Webber, Sir Michael Caine, Antony Worrall Thompson, Michael Roux, Gary Rhodes and James Martin.
700 series prices start from £3,519

BUILT IN REFRIGERATION
SUB-ZERO 600 SERIES

Sub-Zero, the leading manufacturer of luxury refrigeration and freezer units worldwide, has developed the ultimate built-in refrigeration. Expertly designed to be incorporated into the kitchen design, the 600 Series refrigerator/freezers are available in a range of configuration and size options and can be customised with either a classic stainless steel finish or an overlay custom panel to complement your kitchen cabinetry.

The versatile 600 Series includes a variety of configuration options, including side-by-side and over-and-under models or fridge-only and freezer-only units. Each model is true cabinet depth to ensure a flawless finish is maintained throughout the kitchen, whilst the shallow interior of the cabinet makes food produce easier to see and easier to access. For added design flexibility, a number of the 600 Series refrigerator/freezers can be customised with a wide glass door to create a cutting edge look and enable items to be viewed without opening the door, thereby ensuring valuable cold air is not lost.

A dual compressor system is standard across all of Sub-Zero’s combination models, providing optimum food storage conditions and keeping food fresher for longer. With a dual refrigeration system, separate compressors operate independently within the fridge and freezer sections, meaning a consistent temperature is maintained in each compartment. As no air, odour or moisture passes between the different compartments, Sub-Zero’s dual refrigeration system provides superior food preservation.

Additional features include external or internal ice makers that have been designed to provide an abundant supply of ice and a digital control panel which ensures precise temperature control. Practical storage drawers with clear viewing panels enable items to be examined without the compartment actually having to be opened, meaning valuable energy is saved.

The 600 Series is available in a choice of widths ranging from 762mm to 1219mm and can be customised in either classic stainless steel or with custom cabinetry. Every single unit is extensively tested to ensure complete reliability and efficiency.

The Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer units with over 150 stockists in the UK alone. The collection includes a full range of fridges and freezers; integrated, built in or free-standing models as well as specialist wine storage units. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs such as Rod Stewart, Wayne Hemingway, Sir Andrew Lloyd Webber, Sir Michael Caine, Antony Worrall Thompson, Michael Roux, Gary Rhodes and James Martin.
600 Series prices start from £5,670

Following extensive research into storage requirements for wine, Sub-Zero’s 400 Series has been designed to provide the optimum conditions and key factors which influence preservation of wine, including temperature, humidity, light and vibration. Combining high quality design with premium storage, the 400 Series models provide impeccable humidity and temperature levels to safeguard the storage of wine.

Unique to Sub-Zero, the 400 series wine coolers feature two independent storage zones which are tightly sealed and digitally activated to accurately control humidity and temperature levels within each compartment, meaning it is possible to store both red and white wine within the same unit. UV resistance in the glass doors guarantees that each bottle remains protected from sunlight and the quiet compressor protects the wine from the harmful effects of vibrations.

The shelves in each model are rust proof and faced with solid cherrywood which cradle the wine and provide easy access to every bottle. The shelves glide in and out smoothly without disturbing the wine and have been designed to accommodate half-bottles, standard sized bottles and magnums. Sub-Zero’s wine coolers are available in a classic stainless steel finish or can be fully integrated for a seamless finish.


The various models within the 400 Series have been designed to accommodate different lifestyles and spatial requirements, ranging from the larger 430 and 427 designs, to the sleek freestanding and compact undercounter models. The largest unit in the range, the 430 has a capacity of 132 bottles and features an illuminated display shelf to keep special bottles on show. For added flexibility, the 427R combines wine storage with integrated refrigeration drawers below. The 424 is available in either an undercounter or freestanding model, allowing it to be either fully integrated or incorporated into any space within the home.

Established in 1945, Sub-Zero pioneered residential built in refrigerators in the USA and is the leading manufacturer of luxury refrigeration and freezer units worldwide. The collection includes a full range of fridges and freezers including integrated, built in and free-standing models. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs such as Rod Stewart, Wayne Hemmingway, Sir Andrew Lloyd Webber, Sir Michael Caine, Antony Worrall Thompson, Michael Roux, Gary Rhodes and James Martin.
400 Series prices start from £3,284