Britain throws away a third of food each year, equating to 6.7million tonnes of waste, according to WRAP’s ‘Love Food Hate Waste’ campaign (www.wrap.org.uk). If we bought our food with more consideration, stored it better, cooked with more planning and used more leftover’s, our amount of waste would decrease significantly. Sub-Zero, the luxury American refrigeration manufacturer, is at the forefront of technological design and continues to take pioneering steps to aid food preservation and combat wastage.

In early 2009, Sub-Zero will launch the new 600 Series built-in refrigeration line. An innovative system for ‘scrubbing’ the air inside the refrigerator has been developed. The system which is designed to eliminate odours, viruses, bacteria and the gases given off by other stored items was originally developed by NASA. It uses small tubes coated with titanium dioxide that are enclosed in a box along with a UVC light, the light activates the titanium dioxide, causes a reaction and this reaction produces oxidizing agents that eliminate the harmful compounds and keeps produce fresher for longer.

Sub-Zero’s PRO 48 refrigerator / freezer is proven to keep foods fresher for longer with three separate temperature zones, a unique dual compressor and triple evaporation system. Elements such as high humidity and no air, moisture or odour transfer circulation meaning is preserved in optimum conditions. Accurate individual temperature compartments can be adjusted for certain food types to keep lettuce crisp, coffee dry, and fruit and vegetables fresh.

Craig Davies, President and CEO Europe for Sub-Zero comments,
 “The PRO 48 features a dual compressor system, which is completely unique to Sub-Zero and proven to keep food fresher for longer. Other refrigerator units with only a single compressor are prone to temperature fluctuations, which can lead to unnecessary food wastage. With Sub-Zero’s exclusive dual compressor system there are separate compressors within the fridge and freezer sections, enabling each compartment to operate independently. This enables valuable energy to be saved as temperature levels within each compartment remain stable whilst the other section is being used. It also ensures that items are stored in the most optimum temperature and atmospheric conditions, preserving food produce for longer and preventing unnecessary wastage. This all helps to reduce your overall carbon footprint by avoiding disposing of unused food and also extra journeys to the supermarket to replenish your fridge.”

Sub-Zero offer American appliances which are more technologically advanced and environmentally-friendly than the American-style fridges traditionally available in the UK. Although large in capacity, Sub-Zero’s best selling PRO 48 design is ‘A rated,’ the highest energy efficient standard for residential use and uses less energy than a 100 watt light bulb per day.


Here are some tips for preserving food more responsibly and tackling wastage:

• Sub-Zero recommends setting your refrigerator at 4 degrees Celsius and freezer at -17   
degrees Celsius for optimum preservation temperatures

• Refrigerate or freeze leftovers as soon as possible to keep freshness. If hot, wait for the food to cool before storing in air-tight containers or covered with cling-film

• Do not re-freeze food if it has been de-frosted

• Store food groups such as fruit and vegetables, dairy products and meat in separate temperature compartments for the optimum preservation environment

• If possible, recycle all food packaging

Sub-Zero & Wolf, the leading manufacturer of luxury cooking and cooling units worldwide, sponsored 22 women to trek through China in aid of The Princess Alexandra Hospital NHS Charitable Trust.   

The group, made up of 22 women, one male breast surgeon and a tour guide, carried out a trek across China and raised in excess of £210,000 for a charity. The team trekked for up to eight hours a day and undertook strenuous jungle walks and challenging vertical inclines.

The walk was carried out on behalf of Maria Falco Smith, a friend of the team who was diagnosed with breast cancer. The team were determined to carry out the walk her name and raise money for the specialist breast unit at St Margaret’s hospital in Epping, a department which is supported by the PAH NHS Trust charity.  

Funding for the trek started with an oriental themed black tie ball in March. An auction was held to raise money, with guests bidding for a whole host of prizes ranging from a two week holiday in a luxury private villa, to a signed and framed Spice Girls photograph.

Undeterred by their first adventure, the team is now planning their next trip to Thailand in 2010.

Sub-Zero & Wolf, the leading manufacturer of luxury cooking and cooling units worldwide, hosted an exclusive cookery demonstration evening with celebrity chef Antony Worrall Thompson, at their headquarters in Debden, Essex on 26 April 2007.

In association with Bentley Essex, selected local customers were welcomed with a glass of Taittinger champagne and canapés before watching the master at work. Antony cooked a selection of dishes including Spanish tortilla with spinach, goat’s cheese and ricotta, plus butter-flied prawns, and chicken saté.

The relationship between Antony and Sub Zero & Wolf has developed following Antony choosing to use both Sub Zero and Wolf products in his own kitchen. Antony explains “My Wolf gas range (R486G) is one of the most precise instruments in my kitchen. The six separate burners can go from the lowest flame for simmering and melting to a strong searing heat for the utmost control. The griddle gives me the flexibility to cook directly on the temperature control surface which is great for breakfasts, pancakes and even scallops and delicate white fish.”

At the end of the evening a prize draw was held with gifts generously donated by Sub-Zero & Wolf and Bentley Essex, including 2 x magnums of champagne, 2 x remote control Bentley cars, 2 x 12 month subscription to Essex Life and a Bang & Olufsen telephone. A total of £1,300 was raised which included a £500 donation for the signed chef’s jacket Antony wore during the demonstration and Antony generously threw in a meal for two at one of his restaurant.

Craig Davies, CEO of Sub-Zero and Wolf UK, comments “the evening was a great success and a lot of fun. I am delighted we raised so much for such a worthwhile charity and Antony Worrall Thompson was brilliant – a real crowd pleaser!”

Sub-Zero, the leading manufacturer of luxury refrigeration worldwide offers fully-integrated refrigeration seamlessly designed with no visible hinges or grilles. The Sub-Zero 700 series is faced with custom cabinetry or stainless steel giving the kitchen a sleek linear look and combines superlative design with state-of-the-art technology.

The integrated design gives the option of incorporating the units into other areas of the home such as the study or living room. The 700 series refrigerator/freezer drawers with internal ice maker are ideal in a home bar area for drinks and ice or used in an island unit for additional storage and easy access. Seamless integration means they are fully hidden within the unit or cabinetry.

The 700 series is available as a refrigerator or freezer only or combination units. The series is also available with a classic stainless steel finish. Each unit is made by hand in the USA and individually tested. The Sub-Zero dual refrigeration system is standard on all combination models. Separate compressors maintain independent conditions in refrigerator and freezer zones without air, odour or moisture passing between them allowing food to stay fresher for longer

Sub-Zero pioneered built-in refrigeration in 1954, introducing the first built in unit during the design revolution of the kitchen in the US. Since then Sub-Zero has continued to lead the innovation of built-in refrigeration worldwide.

Established in 1945 the company is in third generation management, leading refrigeration innovation for over 60 years. The Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer units with over 150 stockists in the UK alone. The collection includes a full range of fridges and freezers; integrated, built in or free-standing models as well as specialist wine storage units. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs such as Rod Stewart, Wayne Hemmingway, Sir Andrew Lloyd Webber, Sir Michael Caine, Antony Worrall Thompson, Michael Roux, Gary Rhodes and James Martin.
700 series prices start from £3,519

BUILT IN REFRIGERATION
SUB-ZERO 600 SERIES

Sub-Zero, the leading manufacturer of luxury refrigeration and freezer units worldwide, has developed the ultimate built-in refrigeration. Expertly designed to be incorporated into the kitchen design, the 600 Series refrigerator/freezers are available in a range of configuration and size options and can be customised with either a classic stainless steel finish or an overlay custom panel to complement your kitchen cabinetry.

The versatile 600 Series includes a variety of configuration options, including side-by-side and over-and-under models or fridge-only and freezer-only units. Each model is true cabinet depth to ensure a flawless finish is maintained throughout the kitchen, whilst the shallow interior of the cabinet makes food produce easier to see and easier to access. For added design flexibility, a number of the 600 Series refrigerator/freezers can be customised with a wide glass door to create a cutting edge look and enable items to be viewed without opening the door, thereby ensuring valuable cold air is not lost.

A dual compressor system is standard across all of Sub-Zero’s combination models, providing optimum food storage conditions and keeping food fresher for longer. With a dual refrigeration system, separate compressors operate independently within the fridge and freezer sections, meaning a consistent temperature is maintained in each compartment. As no air, odour or moisture passes between the different compartments, Sub-Zero’s dual refrigeration system provides superior food preservation.

Additional features include external or internal ice makers that have been designed to provide an abundant supply of ice and a digital control panel which ensures precise temperature control. Practical storage drawers with clear viewing panels enable items to be examined without the compartment actually having to be opened, meaning valuable energy is saved.

The 600 Series is available in a choice of widths ranging from 762mm to 1219mm and can be customised in either classic stainless steel or with custom cabinetry. Every single unit is extensively tested to ensure complete reliability and efficiency.

The Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer units with over 150 stockists in the UK alone. The collection includes a full range of fridges and freezers; integrated, built in or free-standing models as well as specialist wine storage units. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs such as Rod Stewart, Wayne Hemingway, Sir Andrew Lloyd Webber, Sir Michael Caine, Antony Worrall Thompson, Michael Roux, Gary Rhodes and James Martin.
600 Series prices start from £5,670

Following extensive research into storage requirements for wine, Sub-Zero’s 400 Series has been designed to provide the optimum conditions and key factors which influence preservation of wine, including temperature, humidity, light and vibration. Combining high quality design with premium storage, the 400 Series models provide impeccable humidity and temperature levels to safeguard the storage of wine.

Unique to Sub-Zero, the 400 series wine coolers feature two independent storage zones which are tightly sealed and digitally activated to accurately control humidity and temperature levels within each compartment, meaning it is possible to store both red and white wine within the same unit. UV resistance in the glass doors guarantees that each bottle remains protected from sunlight and the quiet compressor protects the wine from the harmful effects of vibrations.

The shelves in each model are rust proof and faced with solid cherrywood which cradle the wine and provide easy access to every bottle. The shelves glide in and out smoothly without disturbing the wine and have been designed to accommodate half-bottles, standard sized bottles and magnums. Sub-Zero’s wine coolers are available in a classic stainless steel finish or can be fully integrated for a seamless finish.


The various models within the 400 Series have been designed to accommodate different lifestyles and spatial requirements, ranging from the larger 430 and 427 designs, to the sleek freestanding and compact undercounter models. The largest unit in the range, the 430 has a capacity of 132 bottles and features an illuminated display shelf to keep special bottles on show. For added flexibility, the 427R combines wine storage with integrated refrigeration drawers below. The 424 is available in either an undercounter or freestanding model, allowing it to be either fully integrated or incorporated into any space within the home.

Established in 1945, Sub-Zero pioneered residential built in refrigerators in the USA and is the leading manufacturer of luxury refrigeration and freezer units worldwide. The collection includes a full range of fridges and freezers including integrated, built in and free-standing models. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs such as Rod Stewart, Wayne Hemmingway, Sir Andrew Lloyd Webber, Sir Michael Caine, Antony Worrall Thompson, Michael Roux, Gary Rhodes and James Martin.
400 Series prices start from £3,284

SUB-ZERO AND WOLF ANNOUNCEMENT RELEASE  - March 2006

Parker Hobart Associates has been appointed with immediate effect to handle all UK Public Relations for Sub-Zero and Wolf.

The Sub-Zero Freezer Company pioneered residential refrigerators in the USA and is the leading manufacturer of luxury refrigeration and freezer units worldwide, with over 200 stockists in the UK (this number needs to be confirmed). The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs. Established in 1945 the company is in third generation management, leading refrigeration innovation for over 60 years. Based in Wisconsin, where Sub Zero was originally founded, the company is still a family run business directed by Jim Bakke the grand son of the founder Westye Bakke.

The Wolf Appliance Company was acquired by Sub-Zero in 2000 – a leading manufacturer of premium cooking appliances offering a comprehensive range of ovens, hobs, grills and ranges as well as ventilation products and microwaves. Founded over 70 years ago Wolf was the first company to introduce the snap-action griddle and one of the earliest companies worldwide to introduce the convection oven into the market. Sub-Zero and Wolf form a natural partnership offering luxury goods and state of the art innovation to a premium market worldwide.

The Sub-Zero and Wolf brand epitomises quality, design innovation and technology. In 1945 Sub-Zero perfected the storage of frozen foods at below-zero temperatures and today offers the ultimate in performance reliability and design with products which are handcrafted in the United States. The collection includes a full range of fridges and freezers; integrated, built in or free-standing as well as specialist wine storage units. Sub-Zero and Wolf share the state of the art production facility in Wisconsin built to accommodate the company manufacturing and production lines in 2005.

Sub-Zero and Wolf are making their first international trade show appearance in April 2006 in conjunction with Eurocucina Milan where the new state of the art Pro-48 fridge will be launched in the Sub Zero and Wolf showroom in Via Bigli.

July 2006 sees the launch of a new state of the art refrigerator from Sub Zero, the PRO 48. Combining the ultimate in performance and design and made from 100% Stainless steel inside and out, the PRO 48 is the largest residential refrigerator freezer on the market with an impressive total capacity of 844 litres.

With its dual compression and triple evaporation system which controls humidity levels, the PRO 48 is proven to keep foods fresher for longer. Unique to Sub Zero, the fridge and freezer are run by separate compressors allowing the humidity and temperature control to be precisely regulated preventing odour transfer between the fridge and freezer compartments. Featuring an upfront touch control panel and exterior temperature controls the PR0 48 is accurate to within 1 degree of preset temperatures.

Drawers with tight seal glass crisper lid with configurable dividers

The PRO 48 offers shelved and drawer, freezer and fridge compartments. The fridge drawers operate at a different temperature and humidity level to the shelved compartment above exclusively offering three different temperature controls in one refrigerator. Featuring a retracting glass lid for ease of viewing produce, the tightly sealed drawers keep food even fresher and are ideal for salads and vegetables.

Slide out storage bins

Versatile steel storage bins, ideal for marinating meat or vegetables, fit neatly under any shelf and can be directly placed straight from the fridge into the oven. Made from safety glass the shelves are cantilevered to prevent bowing and have a stainless steel trim to prevent spillage. The freezer shelves are also removable and made from 100% stainless steel. Top LED lights can be used in the refrigerator for a soft glow and channelled sidewall LED’s can server as door area night lights.

The PRO 48 also is approved by the Department of Energy Standards to ‘A rated’, the highest energy efficient standard for residential use and uses less energy than a 100 watt light bulb. Priced at £12,000 (+VAT)

The PRO 48 will be previewed in conjunction with Eurocucina Milan in April 2006 at the Sub Zero and Wolf showroom on Via Bigli where Sub-Zero and Wolf are making their first international trade show appearance.

For high-resolution images or further press information please contact: Parker Hobart Associates Tel: 020 7584 1744www.parkerhobart.com email: alicefoster@parkerhobart.com or helen@parkerhobart.com Stockist: 020 8418 3800 www.westye.co.uk

The Sub-Zero Freezer Company pioneered residential refrigerators in the USA and is the leading manufacturer of luxury refrigeration and freezer units worldwide, with over 150 stockists in the UK. The Sub-Zero brand is synonymous with state-of-the art refrigeration and is the favoured brand of celebrities, renowned chefs and cookery connoisseurs. Established in 1945 the company is in third generation management, leading refrigeration innovation for over 60 years. The collection includes a full range of fridges and freezers; integrated, built in or free-standing as well as specialist wine storage units.

Sub-Zero & Wolf, the North American manufacturer of luxury kitchen appliances, has appointed Dave and WCRS to help build its brands internationally, specifically in the UK and Western Europe.

Dave and WCRS are both part of Engine, the communications group. Brand consultancy Dave will be the lead agency on the account, working together with personnel from Engine’s advertising agency WCRS. Dave has significant expertise in the luxury brands sector and handles Nokia’s luxury mobile phone brand Vertu.

Sub-Zero & Wolf has previously advertised in quality print titles such as The Sunday Times magazine, House & Garden and Elle Decoration.

Michele Bedard, Vice-President of Marketing for Sub-Zero & Wolf, said “ We saw several excellent agencies, but were particularly impressed with the understanding of how to build luxury brands that we saw from Dave and WCRS.”

Stephen Woodford, Chief Executive of Engine said “The Sub-Zero and Wolf products are second to none in this marketplace and deserve a marketing campaign of the same standard. We’re delighted to have such a great endorsement of the Engine offering so early in 2006.”

About Sub-Zero and Wolf

Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer units for residential use. Founded in 1945, Sub-Zero is a privately held, family-owned company in its third generation of ownership and celebrated its 60^th anniversary in 2005.

Wolf Appliance Company is the premier maker of ranges, ovens, cooktops and grills in the USA. It also offers ventilation products and microwaves to complement its line. Since March 2000, the company has been an affiliate of the Sub-Zero Freezer Company.